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American Experience Season 2 Episode 7

They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution — a “wish book” that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.

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Serie: American Experience

Episode Title: Mr. Sears' Catalogue

Air Date: 1989-11-14